"In the age of infobesity, advocacy becomes the most relevant filter. And by advocacy, I mean the highest expression of brand love by a brand’s consumers, partners and employees. In the social era, the right form of advocacy becomes true influence.” ~ Ekaterina Walter, cofounder and CMO of BRANDERATI and WSJ bestselling authorof Think Like Zuck and The Power of Visual Storytelling.
I really wish more brands in the nail industry would take heed, and establish better relationships with ALL it brand partners.
If you’ve used regular nail polish and top coat with your nail art, simply use nonacetone nail polish remover to take off your Japanese-inspired mani. This will be less harsh on the nail jewelry, and you’ll be able to reuse it, which is good, because sometimes you only get a couple of pieces per package.
Caring for hands and nails should be a daily habit regardless of the season. One should moisturize more than once a day to keep the hands hydrated. This will help protect your skin and nails and ensure that they remain healthy.
Make sure hand moisturizers are rich in vitamins and butter and also make sure that the cream reaches the cuticles and nails beds for full hydration.